Located in Philly's University City neighborhood at 3816 Chestnut Street

Handdrawn Font

I had so much fun with drawing the font for Em Oi. Tuan gave me the creative freedom to go wild, and that is my favorite type of project. I wanted it to be as unique and memorable as it was timeless.

Fun & Funky

"Em Ơi" is a playful and familiar Vietnamese greeting that translates to "Hey, Darling" in English. This warm and lighthearted tone became the foundation for the brand’s identity, influencing its theme throughout.