Helping Seniors & Caregivers Since 1977

The Tender, Inc. is a 501(c)(3) non-profit Adult Day Center and Caregiver Support Program in Mount Laurel, NJ, created with the sole purpose of providing for the specialized needs of seniors and their caregivers. Our name refers to the small boat (a tender) that ferries passengers from the shore to the waiting ship, a gentle metaphor for the journey of aging.

Lacquer Lounge

Brand Guidelines

The Tender wanted a refresh that was more professional, but very fun and colorful. The left half is an actual drawing of the facility and the right half of the logo is a Forget-Me-Not, the Alzheimer's symbolic flower.

Out with the Old

The Tender has used the same logo since its founding in 1977. Over the years, their branding has been inconsistent, but now they’re ready for a significant update.