Fruitful
A start-up that started and ended in a year
For 9 grueling months, I served as Creative Director and, inadvertently, Lead Illustrator of Fruitful. I envisioned an urban garden themed world with fruit themed game pieces, lush inner city landscapes, and a loving, green-thumbed community. I conceptualized the entire brand from naming the app, designing the logo, illustrating our starter NFT's (while struggling to put together a team of illustrators), designing a website, and collaborating on marketing.
