70 Years of History

With eight locations and over 70 years as a family-owned, women-led business spanning three generations, Jay Ann has become the tri-state area's premier boutique that offers an extensive line of products to meet all breast care and compression needs.

The Brand Ethos

Jay Ann aims to help people of all ages and sizes. They specialize in surgical garments, bras, breast prostheses, shapers, lumpectomy/mastectomy products, custom prosthesis and lymphedema garments.

A New Era

After 70 years of the same logo and no specific brand look, it was time for a major change! For the first time in Jay Ann history, the team and I rebranded Jay Ann with a modern touch, but kept the ethos of the original mission.

The Website

I redesigned their website to better represent their three divisions: Breast Care, Compression, and Shop.The previous design leaned too feminine, which didn't align with their broader demographic, now inclusive of men, non-binary, transgender individuals, and more. The new website features an updated product catalog, improved navigation, and a fresh, modern aesthetic.

Jay Ann Website

Lacquer Lounge

Brand Guidelines

Since Jay Ann is such a robust brand with three divisions within it, it was clear that the Guidelines would be instrumental in tying it all together visually. Jay Ann's umbrella corp and three divisions needed separate logos, color schemes, and photography treatment.

Out with the Old

This is Jay Ann's logo that was created in 2016, although the store is much older than that, this is it's most recent iteration. It was in great need of modernizing, as well as to show the growth and of Jay Ann over the years.