Gnostech provides high-end hardware, software, and cybersecurity engineering support to the Department of Defense (DoD) and Intelligence Community (IC).

The Gnostech team consists of problem solvers who bring an innovative mix of knowledge and technology to the Department of Defense (DoD) and Intelligence Community (IC). Gnostech solutions ensure system integrity and performance in all operational domains.

After Gnostech’s last redesign in 2016, I was tasked with refreshing their logo and branding to reflect their 34 years of expertise and continued growth. As the company expanded, they needed a more polished and professional identity that aligned with their evolving business and industry presence.

70 Years of History

With eight locations and over 70 years as a family-owned, women-led business spanning three generations, Jay Ann has become the tri-state area's premier boutique that offers an extensive line of products to meet all breast care and compression needs.

The Brand Ethos

Jay Ann aims to help people of all ages and sizes. They specialize in surgical garments, bras, breast prostheses, shapers, lumpectomy/mastectomy products, custom prosthesis and lymphedema garments.

A New Era

After 70 years of the same logo and no specific brand look, it was time for a major change! For the first time in Jay Ann history, the team and I rebranded Jay Ann with a modern touch, but kept the ethos of the original mission.

The Website

I redesigned their website to better represent their three divisions: Breast Care, Compression, and Shop.The previous design leaned too feminine, which didn't align with their broader demographic, now inclusive of men, non-binary, transgender individuals, and more. The new website features an updated product catalog, improved navigation, and a fresh, modern aesthetic.

Jay Ann Website

Lacquer Lounge

Brand Guidelines

I led the refresh of Gnostech’s brand identity, designing a modernized logo and comprehensive brand guidelines that elevate its visual presence. The updated design is clean, effortless, and aligned with the company’s forward-thinking approach, ensuring consistency across all touchpoints. This project refined their branding with a more cohesive and polished aesthetic, enhancing recognition and professionalism.

Out with the Old

Gnostech’s previous branding was outdated, relying heavily on PowerPoint-based designs that felt cluttered and inconsistent. The old logo and visual identity lacked the modern simplicity needed to convey professionalism and innovation.